MEDIA RELEASE thursday 8 july 2010
New Vanilla Wholegrain Porridge reflects Kiwi consumers’ love of oats
With the coldest of winter mornings still ahead, Hubbards has introduced a hot new way to start the day with Vanilla Wholegrain Porridge Oat Sachets in their popular, larger 50gram serving size.
Hubbards Oat Sachet fans love the existing range of Golden Sunrise Porridge, with nutritious LSA (linseeds, sunflower seeds and almonds), and Berry Berry Nice Porridge, with real strawberries, cranberries and black currents - but the real appeal is with the topped-up serving size that keeps them going for longer.
“Extending the Oat Sachets range with Vanilla Wholegrain Porridge was a logical step for us given the great feedback received from our customers,” says Rachel Burr, Marketing and New Product Development Manager for Hubbards.
“Customers are particularly enthusiastic about our more satisfying serving size, which gives them more oat goodness and sustains them for longer after breakfast.”
Hubbards Nutritionist Shelley Banham agrees: “Oats are the pinnacle of comfort foods, warm and creamy, but they are also a very healthy way to start your day.
“The larger serving size of Hubbards Oat Sachets also means that you are less likely to reach for more than one serving to fill you up, or, to be tempted by that donut or chocolate muffin at morning tea time!”
The new Vanilla Porridge combines the goodness of 5 wholegrains, including oats, wheat, rye, barley and triticale, with a hint of creamy vanilla flavour for a delicious, healthy and convenient breakfast choice.
“Wholegrains provide slow releasing energy and the dietary fibre in porridge means you’ll feel full for longer. You can eat delicious oats knowing you’re also doing your digestive system, and even your heart, a favour,” says Shelley.
Vanilla Wholegrain Oat Sachets are ready to eat from box to bowl in just 3 minutes. The light vanilla flavour makes it a tasty breakfast on its own, the perfect foundation for a wide range of toppings, and even a special secret ingredient to liven up your best baking recipes.
So you can share your love of oats with their die-hard fans, Hubbards has added a new discussion board to its growing facebook page. Visit now to find delicious recipes and topping ideas for the Hubbards Oats range, and share your own favourites!
You can also find the page via links on the Hubbards website at www.hubbards.co.nz, or search ‘Hubbard Foods Ltd’ on facebook.