Daily Intake Counter FAQ's
1. Why is the percentage daily intake on your cereal packs based on adults for all products even the kids ones?
The Food Standards Code for Australia and New Zealand defines the recommended daily intake values for all products regardless of what their target age group is. This is based on the value for an average adult with an energy intake of 8700 kJ. Because these figures are only suitable for a portion of the population, we have chosen to put a daily intake counter on our website to allow individuals to determine a more realistic set of values given their own personal circumstances – age, weight, sex and activity level.
2. Why is the percentage daily intake based on cereal alone?
The current nutrition panels for all Hubbard brand products are based on the cereal alone as not everyone eats their cereal with milk. Some eat it dry, others with fruit juice, yoghurt etc. This enables consumers to know what the figures are by themselves, without the addition of milk.
3. How have the percentage daily intake values been calculated?
a) The figures that have been used on our packs are the ones prescribed by the Food Standards Code.
| Energy |
Nutrient Reference Value Basis |
| Energy 8700kJ |
Average energy consumption per day for adults in Australia & NZ |
| Protein 50g |
Average RDI for men (50g) and women (45g) (not pregnant or breastfeeding)
|
| Fat 70g |
30% of total energy
|
| Saturated Fat 24g |
10% of total energy |
| Carbohydrate 310g |
No targets or RDIs for carbohydrate intake.
Figure based on national survey data and international targets
|
| Total Sugars 90g |
18% total energy
|
| Dietary Fibre 30g |
Recommendation of the Nutrition Taskforce of the Better Health Commission |
| Sodium 2300mg |
Upper RDI for adults
|
b) Individual Reference Values
These have been calculated according to age, gender, weight and activity levels. They are based on the NH&MRC publication = Recommended Dietary Intakes (RDI), 1991.
4. Why have you used 1991 data when the new Nutrient Reference Values (NRV) for Australia and New Zealand have recently been released?
The Food Standards Code for Australia and New Zealand prescribes what the percentage daily intake figures should be based on and is based on the 1991 RDI values. The Nutrient Reference Values were released in 2006, but have not yet been incorporated into the Food Standards Code, although this is expected in the future.