Vision

To nourish the nation

Mission

Hubbards cares. We are a healthier food company famous for our customer-focused creative ideas and for growing and inspiring people.

Values

• Caring
• Honesty
• Creativity
• Accountability
• Passion for Hubbards

Caring

Hubbards cares about children’s literacy and a few years ago gave away a free book written by a New Zealand author in every packet of kids cereal for two months.

There was no requirement to pay any more for the cereal, there was no competition to enter, no website to join – it was to give back to our customers and help inspire our younger generation to get excited about reading.

Creativity Hubbards like to do things differently and are the first to launch a muesli that is targeted at men! Can't say that's not creative. Men are not traditionally good breakfast eaters, so we developed this cereal with that in mind. It is big, chunky and sustaining - perfect for the men in our lives.